SWITZERLAND (2021)-Summer Treats (Unusual Self-Adhesives)- ice cream, sunglasses, etc.
A fresh take on stamps: everyone will warm to these amusing designs. After all, who doesn’t want to be able to send some summer vibes by mail?
Evoking a summer atmosphere through simple items – that was the design brief given to three artists for these spe- cial stamps. “Sunglasses”, “Drink”, “Ice cream” and “Watermelon”, some classic elements of summer, were picked as the themes. Swiss Post employ- ees then voted on the three proposed sets of designs.
The designer Patrick Oberholzer from Winterthur emerged as the winner. To make the designs as eye-catching as possible, he used a warm, powerful and fresh range of colours with a clear use of form.
Despite the small format, there’s plenty to discover in his designs: the designs are enriched by the use of playful features, such as a fruity silhouette for the drink, a touch of Swissness re ected in the sunglasses and sweet decorations on the cone. For the typographical elements, Oberholzer opted for a geometrically structured font, which is incorporated into the illustrations in a readable and harmonious way with its rounded zeros and reduced forms.